My Areas of Expertise.
- UX / UI Design
- User Research
- Workshop Facilitation
- Product Design
- Mobile App Design
- Strategic Thinking
- eCommerce
- Design Leadership
- Stakeholder Engagement
My Experience.
As a Senior UX / UI Designer with 20 years experience, I have designed for most things web at some point throughout my career.
I have worked in a variety of environments such as agency-side, client-side, self-employed and have managed teams of designers and developers.
I have extensive experience in the end-to-end project development life cycle and a love for complex problem solving with design.
I currently work at Sime Darby as a Product Design Lead helping to guide Hastings Deering’s digital transformation, delivering world class digital customer apps.
See my employment history on Linkedin
Likes. movies, music, burritos, beer, whisky, curries, coffee.
My Skills.
Design.
- User Experience (UX) Design
- User Interface (UI) Design
- User Research
- Workshop Facilitation
- Web App / Product Design
- Mobile design
- Prototyping
- Design Systems
- Agile way of work
- Design Management
- Creative Direction
Project Management.
- Agile
- Project Scoping
- Project Strategy
- Team Management
- Stakeholder Engagement
- Development Management
- Drink coffee

Currently.
I currently work at Sime Darby as a Product Design Lead helping to guide Hastings Deering’s digital transformation project, delivering world class digital customer apps.
Responsibilities
- Creating design led solutions
- User Research
- Workshop Facilitation
- UX / UI Design
- Mobile App Design
- Design Leadership
- Stakeholder Engagement